Jonsson Footwear Launch

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BRIEF

Propose a product launch campaign that will:
• Re/Introduce a product part of the Jonsson Workwear shoe inventory.
• Positively change the perception acquired by Jonsson Workwear that they produce basic apparel.

SOLUTION

• Adventurous
• Inventive

Using the two keywords I chose to combine two mediums in the making of the key visual that would both change the perception of the brand as well as effectively reintroduce the product to the audience.

I utilised illustrative components to make the design more interesting and informative, which were created with the key words mentioned above in mind. These key words highlight the shoes capabilities but also give the target market the wiggleroom needed to use their imaginations and visualise the endless possibilities.

KEY VISUAL