FINANCIAL LITERACY COMPETITION: VISA FINLIT 2020 "VỮNG TÀI CHÍNH, LÁI Ý TƯỞNG CHẠM ĐÍCH"
Annually, Visa hosts The FinLit Competition for Vietnamese university students to learn about financial literacy through fun & practical challenges.
In 2020, to fuel up young Vietnamese entrepreneurs' dreams, we "welcome aboard" all aspiring startups with VISA Finlit 2020 "Vững Tài Chính, Lái Ý Tưởng Chạm Đích". With the guidance of Captain Thái Vân Linh (Shark Linh) in the cosmic race back to earth, the competition aims to equip new startups with financial literacy skills, promising lucrative rewards & a chance to successfully launch their business dream-ships.
The competition took place in 3 months, attracted more than 2,000 students (693 teams) from 57 different colleges & universities nationwide.
Client: Visa
Agency: T&A Ogilvy
Project ACD: Xuan Tra Tran
Project Art Director: Hoang Phuong Tran
▪ Creative concept & planning
Copywriter: Kim Thoa Cao, Anh Le
Designer: Chau Vo
▪ Execution
Copywriter: Nhan Nguyen, Thao Le
Designer: Minh Dinh Vo
Creative concept
Official microsite
Rescue toolkit
Competition framework
For more details, visit the Competition Official Facebook Fan Page
👉 https://www.facebook.com/SinhVienVoiKyNangQuanLyTaiChinh
