Uni Coffee Roastery
The coffee brand Uni Coffee Roastery is originated in Yokohama, Japan. Based on the brand's spirit, "Pay It Forward" and through the coffee making, they hope to bring everyone happiness and gratitude in life. Uni Coffee Roastery focused on the uniqueness of the coffee flavor and the quality of the coffee bean. By selecting coffee beans from Shan Highlands in Myanmar, it pushes the transformation of local agriculture. It also makes a significant contribution to local fair trade and economics.
To rebuild the brand images and storytelling, we created a Key Vision to connect with the existing brand logo. Furthermore, since coffee making is an essential factor of the brand, we make a storyline to show the creation process of a cup of coffee. From beans origins, Myanmar, roasting, grinding, to the brewing back in the coffee shop in Japan. Showing each scene throughout the visual storytelling creates a strong visualization for the consistent coffee production process of Uni Coffee Roastery.
During the application system design and planning for this project, we divided the Key Vision storyline into segments and applied it to branding objects. We hoped to allow the consumers to recognize and remember the brand images learning from different parts of the coffee-making process. Also, pass the important brand message "For the people, For the World" to consumers after they experience the coffee from Uni Coffee Roastery.
To rebuild the brand images and storytelling, we created a Key Vision to connect with the existing brand logo. Furthermore, since coffee making is an essential factor of the brand, we make a storyline to show the creation process of a cup of coffee. From beans origins, Myanmar, roasting, grinding, to the brewing back in the coffee shop in Japan. Showing each scene throughout the visual storytelling creates a strong visualization for the consistent coffee production process of Uni Coffee Roastery.
During the application system design and planning for this project, we divided the Key Vision storyline into segments and applied it to branding objects. We hoped to allow the consumers to recognize and remember the brand images learning from different parts of the coffee-making process. Also, pass the important brand message "For the people, For the World" to consumers after they experience the coffee from Uni Coffee Roastery.
Type: Branding
Year: 2020
Year: 2020
Design Agency: 不毛 nomo®creative
Creative Direction: Yu Chien Lin
Art Direction: Chi Tai Lin
Graphic Design: Wei Yun Kan, Allison Hsiao, Yu Chien Lin
Project Manager: Yu Chien Lin
Project Photography: sachie, Juri, moto aki (Image) / Guan Cheng Zhu (Identity)
Client: Uni Coffee Roastery
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