Neighborhoods Now
The project is a collaborative initiative from the Urban Design Forum and the Van Alen Institute that connects neighborhoods impacted by the Covid-19 pandemic with leading design firms. As part of the project, our team at Pentagram created a series of multilingual posters that business owners can display to convey Covid-19 safety protocols and other important information.
The challenge for the project was to develop something that would work across language and culture, and that was friendly, engaging and helpful, without looking too “official.” Incorporating fun creatures without race or gender, bright colors, cheerful graphics and bold typography, we built a series of posters and signs that outline Covid-19 safety requirements in an inviting and digestible way.
Studio: Pentagram
Creative Direction: Luke Hayman
Team: Shigeto Akiyama, Janny Ji
Creative Direction: Luke Hayman
Team: Shigeto Akiyama, Janny Ji
