The concept of my Augmented Reality (AR) project is to elevate the experience of my chosen magazine article from popular mechanics. To do this, I have used illustration and 3D modelling to enhance communication and overall user experience.  

The user will start this experience when reading the article. When the user reaches the bottom of the article, they will receive a nudge to try the AR experience. The nudge to do so comes as a QR code with the words "Don't look back, try me now!" below it. The statement under the QR code pulls the user in and hints that something will be behind them within the AR experience.

When the user has joined the AR experience, they will first encounter an infographic depicting the height difference between the average human and a baby megalodon using 3D animated characters and 2D typographical elements to enhance the AR experience. Characters were chosen to be 3D to allow for more interactivity within AR. The typography is 2D so that it cannot be viewed from all angles.

Besides the hint within the article, the user will have no idea that there is a large-scale adult megalodon behind them, which will be up to the users curiosity to find. I have created the experience like this because I want the user to be amazed when they see the character behind them and use it almost as a reward for their inquisitive nature/observation skills. 

Suppose the user is curious about what else might be hidden and ventures within the adult megalodon. In that case, they will encounter two baby megalodons fighting in the mothers womb. This creation is a reward for the users exploration but also references the article regarding baby megalodons eating each other during the early stages of life within the mothers womb.

In conclusion, this interactive experience was designed to excite, entertain, educate and reward users for their exploration and curiosity. I have chosen not to guide my user through the experience but to let them explore and find things on their own in the spirit of Popular Mechanics inquisitive style of analysing information/topics.