La Gourmet
La Gourmet Patisserie旨在用地道的法式西点传递甜蜜。提起法式甜品，会不自觉联想到制作过程中搅拌的勺子，以及优雅法式浪漫风情的音乐享受。将这两个元素与品牌名称中的 “G” 相糅合， 创作出属于La Gourmet的视觉系统。参考欧洲新古典主义时期的复古字形和连笔划的处理手法，展示品牌深厚的法式手艺传承与隽永优雅的风格追求。
La Gourmet Patisserie aims to deliver sweetness with authentic French pastries. When mentioning French pastries, people will unconsciously think of the stirring spoons during the production process, as well as the enjoyable music of elegant French romance. Therefore, combining these two elements with the "G" in the brand name, the unique visual system that belongs to La Gourmet is created. The shape processing refers to the handling of retro glyphs and continuous strokes during the European neoclassical period, which show the brand's profound heritage of French craftsmanship and the pursuit of a meaning and elegant style.
* All design displays are for educational and communication purposes only.
Client: La Gourmet
Creative Direction：PaperPlay
Art Direction：PaperPlay
Art Direction：PaperPlay
Design: PaperPlay
Photography: PaperPlay
Time: 2021
