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【祥禾饽饽铺】月饼包装 Mooncake Packaging

“玉颗珊珊下月轮,殿前拾得露华新。至今不会天中事,应是嫦娥掷与人。”
这是唐代诗人皮日休笔下的中秋之景,那珊珊而落的桂花,本洁如玉,映于月光更显晶莹,拾起花犹带露更觉滋润,遥望明月,想那嫦娥今日应是盛装华服,在那月宫之中翩然起舞,将那桂花撒于人间吧。
本次设计正是将诗人描绘的这幅“夜赏月桂图”进行了还原,透过层层的纸结构,将嫦娥月舞撒桂的场景一步步推进到眼前。图中的嫦娥身着繁复刺绣的唐装,头戴精美的钗环,怀抱灵动的玉兔,立于琼楼玉宇之间,在这中秋之夜,将祝福吉祥与团圆的桂花洒落人间。
内盒采用纸筒设计,选取了月桂、灯笼、月饼模、玉兔、酒壶和金钗等六种与中秋有关的元素,并用妃色、花青、胭脂、夜绿、山吹、紫堇等六种中国古典颜色加以衬托,整体精致简约,投射出中式文化的高级感。
This design is to restore the "picture of appreciating the laurel at night" described by the poet, and promote the scene of Chang'e moon dance scattering laurel step by step through layers of paper structure. In the picture, Chang'e, dressed in a complicated and embroidered Tang costume, wearing a beautiful hairpin ring and embracing a smart jade rabbit, stands between Qionglou and Yuyu. On the night of the Mid Autumn Festival, she sprinkles osmanthus flowers wishing good luck and reunion on the earth.
The inner box adopts paper tube design, selects six elements related to the Mid Autumn Festival, such as laurel, lantern, moon cake mold, jade rabbit, wine pot and golden hairpin, and sets off with six Chinese classical colors, such as imperial color, cyanine, rouge, night green, mountain blowing and Corydalis, which is exquisite and simple as a whole and reflects the high-level sense of Chinese culture.

Creative Director:小狼君Langcer Lee
Designers:法老、卷儿、幽幽
Illustrators: 蓝宝、高高
Photographers:蒋老师
【祥禾饽饽铺】月饼包装 Mooncake Packaging
Published:

【祥禾饽饽铺】月饼包装 Mooncake Packaging

Published:

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