0 waste 0 trace

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0 TRACE 0 WASTE

Brand Design, Packaging Design
jun 2021

NABA | Nuova Accademia di Belle Arti

BRIEF from EPDA Awards 2020

Design an innovative packaging with a secondary life for a company that has converted its production following the pandemic of Covid-19. The company must produce objects useful for the population, such as mask or sanitizers.

For this project, we have chosen the company Aquapak, innovative and enviromentally consciouse, that produces infections control bags for the laundry. The project was called "0 trace 0 waste".

1. RESEARCH

Before we started to design, we did a research on the company and its values. The values and the products that Aquapak procduces have been translated through infographics and illustration.

Inph

Infographics: Marine and Air Pollution in EU

2. BRANDING

We then thought of creating a endorsed brand of Aquapak, so that the company's products could be sold at retail in supermarkets. We created a brand architecture, a name for the new brand and a new identity for all the market strategy, with also a new logo.

3. PACKAGING DESIGN

SECOND PACKAGING: SOAP HOLDER
The second packaging (project under) can be trasformed into a soap holder or a shower gel holder, thanks to the folds that allow you to adjust the pack in height.

THIRD PACKAGING: LAUNDRY BASKET
Third packaging (project is under) can be transformed into a laundry basket, without first having to finish the control bags thanks to the double bottom on the base of pack.