Kite Zone - Rebranding

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PROJECT NAME:
KITEZONE — REBRANDING

BACKGROUND

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First kiteboarding school center in Poland based in Chałupy, the most famous kite & surfing sports spot in Poland.

Kite Zone offers kitesurfing courses on all levels of advancement. You can be right at the beginning of your kitesurfing adventure and ready to learn kitesurfing, already a kitesurfer and want to master your technique, or want to work on your progress and evolution. „Over the past 20 years we have trained a few thousand people, on all levels of expertise and with various physical abilities”.

Kite Zone is also a brand known for its founder being one of the forerunners of this beautiful sport in Poland, and the founder of the Polish Kiitesurfing Association along with the title of the first Polish champion.

SOLUTION

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The most important goal during the rebranding and communication was to show that the brand is associated with traditions, family and experience. We changed the typical „sporty” style to a more craft style. School of Kite Zone is not a big camping, but a small base, which is natural and true to itself.

Scope of works:
‣ logo + brand book
‣ key visuals
‣ promotional web & print materials
‣ website layout refreshment
‣ clothing & merch drops
‣ outdoor designs
‣ creative and communication consultancy