PARQUE DEL DRAGO, TENERIFE
- Branding, Stationery, Ad campaign & Signage system project. -
Here it is, my proposal for the redesign project for the Drago Park, in Tenerife Island. The park needed to renew its corporate image, signage systems and all the corporate stationery. The actual logo was old-styled and not representative of this institution or any other natural park. Seemed more like a banana company. So, I decided to change it completely.
The main requirement was to preserve the historic character of this region, to merge the new brand with the mythological past of this millenary tree, and to make visible the link of this region with the wine tradition.
In addition, there is an interesting fact to consider: as you are walking through the park, from any spot you are, you can always see the Drago.
By following these brief instructions, the logo proposal that I've created wanted to show the several views of the Millenary Drago tree in just one view, using as the main corporative color the "wine" color, that is also the same color than the sap of this tree. And also, is an historic color, who merged all the tradition of this region.
Considering all these things, here you can see the logo proposals.
Espacio de reserva y distancia de seguridad.
Corporate typography and colors
BUSINESS CARDS
SIGNAGE SYSTEM
APLICACIONES
ADVERTISING
