#EarthEditionDrives: A unique initiative from Kingston for #WorldEarthDay that turns
Earth into a USB Flash Drive.
Earth Edition, the limited edition 64GB USB Drive, captures attention through its default flash drive icon: ‘The Earth filling up with junk’.
The title of the drive ‘Clean Up Before Time’s Up’ also makes for
an uncomfortable reality check.
Driving home the point that we are running out of space - a disturbing parallel with real life - the brand new flash drive is completely full.
Opening the drive shows rows upon rows of junk that showcase the impact of pollution and drives people to take action by connecting them to NGOs.
Along with the product and packaging, a microsite was also designed.
