HUMNA
A simple idea with great impact
Year: 2019
Challenge:
HUMNA is the result of a simple and powerful idea that is vermicompost as a solution for better soil health.
Together with landscape designer Giselle Casasnovas, we worked on the construction of the brand HUMNA, which offers an artisanal 100% pure vermicompost product that is sold seasonally. Throughout this branding project, we worked over a period of six months with the HUMNA team to develop the conceptual core based on their business model and were able to eventually reach a visual identity design proposal.
Another part of this project involved thinking about ways to sustainably innovate in the natural fertilizers market. We helped design another service layer for HUMNA that is still in process, that consists of providing an organic waste management service for local businesses including equine ranches, polo stables and other small dairy farms.
What we did: Design Research, Insights, Brand strategy, Naming, Visual Design, Social Media kit
