SITUATION
Darius Vėželis is one of the top coffee connoisseurs in Lithuania, owner and head roaster of Vero Coffee House. Since 2013 he visits coffee plantations worldwide, builds relationships with growers, and buys only the highest scored specialty coffee.
The owner tasked us to create packaging that tells the story of his coffee’s perfection with every little detail such as varieties, origins and altitudes, roasters scores, and even farmers’ names.
SOLUTION
We’ve dived deep into the coffee theme and came up with the concept that reflects the brand’s essence. Our GPS research on coffee plantations has inspired the packaging pattern. Simultaneously, small coordinates above the Vero Coffee House logo mark Lithuania’s house address, where the owner does all roasting magic.
The labels look expertly and understandable to the gourmet target audience. Large-scale names and every piece of information tell a story of exceptional quality, while the collection’s varieties are easily recognisable by the nobly colored labels.
Client: Vero Coffee House
Brand owner: Darius Vėželis
Agency: étiquette
Design strategy: Edvardas Kavarskas
Art direction: Irmantas Savulionis
Graphic design: Greta Dumčiūtė
Account management: Ramunė Baranauskaitė
Printing manufacturing: IMMER Digital, Printela
Product photoshoot: Tibor Galamb
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© étiquette, 2020, Vilnius
