Matt Oxley's profile

LEEDS 2023 Year of Culture - Visuals

Image-making, motion and 3D work for Leeds 2023, Year of Culture. A recent branding campaign done at Peter & Paul.

"For one whole year (all 365 days, 12 months, and 500,000 minutes of it), this city is Letting Culture Loose. We’re gonna create, make, perform, run, bake, eat, share, sing, speak, play and more besides. Because culture is everywhere in this city."

Branded ribbon was used a graphical device within campaign imagery, photography and film as a way of supporting the "culture is everywhere within the city" brand statement.
A set of hero compositions, incorporating a wide variety of cultural figures from Leeds, used across digital, print and social.
A collection of moving snippets from the campaign film, featuring a mixed-media approach to film, moving collage, 2D and 3D animation.
LEEDS 2023 Year of Culture - Visuals
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LEEDS 2023 Year of Culture - Visuals

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