Ka Mua, Ka Muri
SPARK NEW ZEALAND
Spark, NZ’s largest digital services provider, has celebrated Matariki with Aotearoa in innovative ways for years. But this year, they wanted to do more. Together with their collaborators and Dr. Rangi Matamua, they helped all New Zealanders find a deep, personal connection with Matariki, by seeing the past as a way to influence the future.
SPARK NEW ZEALAND
Spark, NZ’s largest digital services provider, has celebrated Matariki with Aotearoa in innovative ways for years. But this year, they wanted to do more. Together with their collaborators and Dr. Rangi Matamua, they helped all New Zealanders find a deep, personal connection with Matariki, by seeing the past as a way to influence the future.
We consulted with Dr Rangi Matamua (Ngāi Tūhoe), Dr Rachael Ka’ai-Mahuta (Ngāti Porou, Ngāi Tahu) and Spark’s Māori development leads. All of which advised us at significant touch points throughout to help bring the experience to life in an emotional and authentic way.
Made by the team at ColensoBBDO, Fly Creative, FutureDeluxe, and Franklin Rd.
Made by the team at ColensoBBDO, Fly Creative, FutureDeluxe, and Franklin Rd.
