Introduction
"To la Nhi" is a Youtube project that upload videos every Sunday about Japanese culture and life of a student in Japan. "To la Nhi" aims to show its audience unknown or unpopular knowledge of Japanese culture and life through chill and vintage style videos.
Project's URL: bit.ly/tolanhi
Brand Image
Soft, confiding with light humor
- By using pronouns: Tớ - Cậu
- By trying to speak slowly, warmly and friendly when recording
- By recording, editing with warm tone color and vintage size
- By having preferably normal life's scenes and movements
- By having content that come from my everyday life with no filter or struggles hidden.
Main topic: Life in Japan
and some featured video I love
Subtopic: Struggles as an university student
and some featured video I love
Skills learned
- Script and scene writing, video recording and video editing using Adobe Premiere Pro and Final Cut Pro
- Optimizing a Youtube Channel (categorize videos, writing search friendly introduction, optimize tags, etc)
- Promoting for a Youtube channel
Biggest lesson learned:
The importance of finding target audiences and how to create relevant, interesting contents to them
Audiences who have interest for Japanese life can also be devided into smaller groups. There are audiences intend to live in Japan who need "how-to" video and audiences only curious about Japanese life who love to see just normal life vlogs. The channel posted both "how-to" videos and daily vlogs at first, which confused audiences since those who just want to watch daily vlogs couldn't understand the content of videos like "How to register for sim card in Japan". After focusing on mostly daily vlogs, the channel grew twice as fast.
