Loja da Mamã is a brand of clothing, accessories and decoration dedicated to future moms, mothers and babies, where the quality of their products and customer support service stand out for their quality and distinction.
The main challenge is to create an identity with a careful and affectionate record. The intention is to generate a bond of trust between the brand and the target audience in a sensitive and vulnerable period where, often, as pregnant women, they are mothers for the first time.
The main elements and references for the creation of this identity were the trust, love, empathy that the brand wants to offer, as well as the beginning of motherhood and as a necessity during the baby’s first phase.
Client: Loja da Mamã
Agency: d'front
Project Manager: Ana Rita Mendes
Art Director: Sebastião Seguro
Designer: Bernardo Braga
