Casa do Freguês is a take-away and delivery restaurant that serves traditional Portuguese dishes with a modern twist.
The visual identity is inspired by the way shopkeepers greeted their customers in Portugal a few years ago. These customers were warmly called “freguês” (a typical old way of saying customers in Portuguese), expressing a sense of loyalty to regular customers. This identity was also strongly inspired by Lisbon’s neighborhoods, aiming to rescue the sense and community spirit of yesteryear. Casa do Freguês is the ideal place to order tasty Portuguese food and celebrate what it’s like to be a real native Portuguese.
The visual identity is inspired by the way shopkeepers greeted their customers in Portugal a few years ago. These customers were warmly called “freguês” (a typical old way of saying customers in Portuguese), expressing a sense of loyalty to regular customers. This identity was also strongly inspired by Lisbon’s neighborhoods, aiming to rescue the sense and community spirit of yesteryear. Casa do Freguês is the ideal place to order tasty Portuguese food and celebrate what it’s like to be a real native Portuguese.
Client: Casa do Freguês
Agency: d'front
Project Manager: Ana Rita Mendes
Art Director: Sebastião Seguro
Designer: Ana Rita Velho
Designer: Bernardo Braga
Designer: Maria Inês Pinheiro
