LAMPARA CAFE BRAND IDENTITY.
Project realized within the creative agency "Acapulco srl".
This project is about the rebranding of Lampara Cafè, a place for hanging out along the seaside of Porto San Giorgio, Marche. All the identity goes around the name itself: "lampara", that in italian stands for a large lamp that hangs on the prow of boats for night fishing. Starting from here, it has been created a singular logotype, contemporary in its typography, united with an asterisk, that becomes the real mark of all the brand identity. It derives from a recalling of the spot light seen on a boat in the dark of a night. The colors, a clear and light cream and a deep blue, are adherent with the location of the cafè, creating a continuity with the environment in which it is situated. The mark becomes a recurrent element, usable with variability and easy to decline. All the graphic identity reveals to be flexible, clean and modern, but still recognizable. The other element of inspiration that holds together all the artifacts are the nautical charts, with their lines and geometrical compositions.
THANKS!
