“The Good Ganja Sense is a ganja literacy campaign targeting the general population." - Michael Tucker, Executive Director of the NCDA
The campaign is to utilise memorable, innovative and targeted approaches that will attract a multidimensional audience to the campaign for the purposes of improving literacy about ganja. The range of strategies that will be used include social media advocacy, radio and television ads, print articles/material and billboards.
Role:
Graphic Designer
Brief:
Create visual assets with subtle hints to cannabis plant, lifestyle and consumption.
