Branding Identity Ver. 2

The concept is straight forward. I wanted it to be simple, fun and bold yet have that sophisticated element to it. 

Logo: The logo design is simple and bold yet complex. This is to show that I am adaptable in any kind of situation that the client may put me through. As for the colour choice, I like to play around with colours to show that I am fun that is why i choose 2 primary colours yellow and blue.

Graphic Elements: Since I’ve used simple shapes such as circle, square and lines, it allows me to be flexible on how I can re-arrange it. Hence, the flexibility with the design of the lines.