"WHAT'S YOUR CULTURE?" Mural Project
Different people from different backgrounds, headed towards different dreams. Different people with different passions fueling them in the different lives they lead. We are all different, yet inevitably, we are connected, sharing in our own culture.
This mural painting depicts the Filipino society, with individuals helping one another — in somewhat a cycle of giving, conveyed by the circular nature of the illustration altogether — expressing Yamaha’s tagline, “Rolling out a Better World”. The Filipino riding community has undeniably evolved to a more diverse culture, and evolving with it, the Yamaha MIO presents five editions, each personified by the five characters. Whether you are one to enjoy serenity in the arts, or seek thrill in action, you are part of this society, part of the present and the future that will build a better nation, build a better world.
Design Process
BTS — PHOTO DOCUMENTATION
CLIENT: Bonifacio Art Foundation, Inc. (BAFI), Yamaha
PROD. MANAGER: Marge Arciaga, Kai Pobre
ILLUSTRATION / AD: Glendford Lumbao
MURAL PAINTING: Louise Nunez, Rashid Sandigan, John Rhel David, Ryan Cordero
VIDEO: Jason Maximo
COPY: Christine Cordero
PHOTO: Avie Landicho, Christine Cordero, Nukie Timtiman