Logo, poster, ticket-bracelet and one of the Instagram posts for a techno party and local event formation "Ideya". In Ukrainian, this name has a double meaning. The first sounds like "idea", the second reading involves the question "I de ya?", in English "And where am I?"
The key idea of the event and the formation, in general, is to promote eco (and not only) consciousness, to provoke dialogue around complex, painful and global issues. The theme of the first party was the ecology of the rave venue. Organizers are deeply concerned about the amount of rubbish which remains after entertainment and the consequences of such local things in a large-scale context. So they tried to make the techno-music party, which took place in the middle of the forest, as environmentally friendly as possible. For example, visitors were invited to bring their containers for drinks, and the bar completely abandoned plastic, serving water and cocktails only in glass and paper cups.
In this minimalist logo (and other derivative design solutions), I depicted a man trying to get out of a plastic bottle. He, asking himself the question - "And where am I?", finally realized that something needs to change.
