MADI APPAREL SHOPIFY WEBSITE DESIGN
In developing MADI Apparel's new e-commerce website, it was our goal to take their mission, as well as sustainable approach to production and community engagement and place it at the forefront of their online presence. Their mission is to sell and donate basic everyday necessities in order to provide comfort and cleanliness to the community, as well as restore confidence in one's daily life. In elevating this presence in Kansas City, MO and across the country, we collaborated on ways to bring cohesive elements to their brand identity, voice, development, and online collateral for ongoing marketing.
The first priority in the process was to audit their website and, in turn, create a site map outline that aligned with Hayley's objectives for repositioning the website to not only showcase their products and new collections, but also their story and greater community impact. Once we re-strategized the user experience, it made creating a simplified layout a lot more straightforward, as it gave us a means of eliminating old content to make room for the new. Redeveloping their Shopify website allowed for a clean and modern style inclusive of new and natural photography, storytelling, layout, and more, that represents their modern and local-minded store with a brand that sparks intrigue in sustainable markets today.
326% INCREASE IN TRAFFIC
145% INCREASE IN SALES
153% MORE ORDERS
145% INCREASE IN SALES
153% MORE ORDERS
"Our website is so breathtaking, clean, and beautiful! Boy are you talented! You were able to help us show ALL of the giving elements in our Make a Difference model in a much more concise, easy-to-follow and well thought-out layout."
- Hayley B. / Founder & Owner
