#0 BRAND ORIGINALITY
For a lot of businesses out there, your branding feels like doing the same thing over and over again, hoping this time it turns out differently. We all know that being samey in business is just a recipe for disaster. But it’s such a struggling challenge to come up with what to do to become unique. We think the best place to start is by reading our latest book named Brand Originality.
Brand Originality goes beyond branding strategy and, instead, demonstrates how to leverage brand image by being your authentic self. Brand Originality gets back to the heart of the branding mindset, using your passion to trigger the emotions that humans are driven by.
TOPICS: Branding & Design
CONTENTS: The crucial mindset for creating the simplest and most compelling brands.
CONTENTS: The crucial mindset for creating the simplest and most compelling brands.
FORMAT: Book & Magazine
LANGUAGES: Vietnamese
SIZE: 180 x 250 mm (softback) 120 pages
PAPER: FSC®-certified products
LANGUAGES: Vietnamese
SIZE: 180 x 250 mm (softback) 120 pages
PAPER: FSC®-certified products
EDITOR IN CHIEF: Thao Ho
EDITOR: Thao Ho, To Phuong, Bao Lam,
My Phuong, Quynh Vu, Minh Minh, Phuong Pham
ART DIRECTION & GRAPHIC DESIGN: Roy Vu
DESIGN & ILLUSTRATION: Dong Luong
EDITOR: Thao Ho, To Phuong, Bao Lam,
My Phuong, Quynh Vu, Minh Minh, Phuong Pham
ART DIRECTION & GRAPHIC DESIGN: Roy Vu
DESIGN & ILLUSTRATION: Dong Luong
