OVN is an Artisan Bakery based in Jakarta, Indonesia. OVN provides warmth by their freshly baked the finest goods on the daily basis. The entire brand vision strategy is based on this core concept, hence the name ‘OVN’ came about. OVN is a Danish word for ‘Oven’, an oven means an enclosed compartment, as in a kitchen range, for cooking and heating food. Concept-wise, the name OVN is inspired by the stainless-steel industrial of the bakery’s interior that is reminiscent of an oven in hopes would produce high-quality patisseries and a warm environment for anyone to enjoy and unwind. 

OVN brand logo looks and feels convey an honest reminiscence of a classic bakery with a twist by using a typeface-based logo to maintain a straightforward approach. Serif font is used to keep the visual rustic yet classy. Special treatments such as the shadow-looking part of the logo are added as a perfect twist on the brand. It keeps the brand visually attractive.

Colors are the essential parts of brand identity. OVN unique and direct values are represented by the black. Accompanying the signature is the warm-earthy color that complements OVN’s values. Black stands for power, elegance, and professionalism. It boosts confidence in appearance, increasing the sense of potential and possibility. The warm grey color will balance out the boldness of the black and keep the look rustic. Those colors symbolized the authenticity of OVN as a place that produces not only great baked goods but also amazing in taste and quality.

OVN’s value to being conveyed by the photography styles. Keeping it candid by using natural light and rustic arrangements that portray a slice of life yet still be focusing on the product goods. In hope that it will convey the uniqueness and warm character of OVN as a legit provider.