Challenge:
Brand or rebrand a food company that sells on an online platform such as Uber Eats, Deliveroo, Zomato, etc.
Idea:
The idea behind “Reboot” was to create a distinct brand that specially focuses on Millennials; working night shifts, interning, or individuals studying or working away from home, during late-night shifts. I decided to conceptualise the packaging and branding by using peppy colors and quotes in a way that would gather the attraction of the audience and at the same time assuring them that the product would keep them motivated and healthy.
