初鹿國小－視覺識別設計

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初鹿國民小學－視覺識別設計提案　Chulu Elementary School-Visual Identity Redesign

初鹿國民小學位於臺東縣卑南鄉。過往視覺標誌未能有系統化，正逢百年校慶下，我們實地訪查，釐清師長與學生們的需求，得知校方重視品德教育，也有牛奶手工肥皂的包裝設計需求。我們在掌握設計核心後，重新設計一套完整的系統化手冊，並且製作出形象影片與吉祥物，以利凝聚大眾心中對初鹿國小的企業品牌認知。

Chulu Elementary School is located in Beinan Township, Taitung County. The visual signs of Chulu Elementary School in the past were not systematic.It happens to be the 100th anniversary of the school this year. We went to the school to visit ,and understood the needs of teachers and students.

Learn that the school attaches great importance to moral education,and there is also a demand for packaging design of milk handmade soap.After mastering the design core, we redesigned a complete set of systematic manuals, and produced image videos and mascots. In order to condense the public's understanding of the corporate brand of Chulu Elementary School.