DICKS SPORTING GOODS REBRAND
Brief
This was a semester-long project with the goal to rebrand a company and produce a variety of executions for them. Starting with giving them a new logo when they produce a range of collateral and ephemera pieces. We then produced an annual report and a website for our company, and for our final was a presentation going over everything we had created over the semester.
Concept
I chose Dicks Sporting Goods as my client, and I wanted to focus on giving them a revamp and modernizing their branding. I wanted to create a simple logo that encompasses all the products they sell. For the rest of the branding materials, I wanted them to look cohesive, and for the website, I wanted to simplify the user experience as I found with their range of products it can be a bit intimidating and confusing
