BEREL & CO. A classic identity for a modern tailor.
Berel & Co.’s roots lay in London’s Savile Row and the alleyways and piazzas of Milan, where the ancient traditions of haberdashery and bespoke suiting were born. Founder & Chief Executive Berel Rapoport wanted to bring these timeless customs to the doorstep of discerning gentlemen in the U.S. Studio Swish were asked to develop a brand strategy that felt genuine and celebrated old-world techniques like hand-stitching. Everything from stationery, print collateral and clothing embroidery was considered. Brand application has been applied like Berel's suits - with a unique personality, which matures and grows more appealing with each wear.
Photography by Steve Belkowitz
