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Graphic design is not dead, long live graphic design! Graphic design has constantly been evolving through times, with culture, global influences and technological innovations. We’re now living in a time where businesses and society sees the need for design be it to spread information, for entertainment or to simplify life. As designers generate solutions to these problems, we may give rise to another issue by creating waste. Everyday we make decisions on behalf of consumers by specifying paper, ink and even special printing. Therefore designers should play a proactive role in minimizing our impact on the environment by changing our perceptions and educating ourselves on sustainability. 

In my response to the brief, I created 3 posters out of old marketing materials and waste papers to bring across the idea of sustainability. Communicating as the voice of a paper, it highlights some issues that uninformed designers might overlook during the design process such as the ink use during the printing process or the adhesive use to bind publications together. I too wish to dismiss the idea that a green design limits the boundaries of what a designer can do. Instead it requires them to find new ways to do old things and new ways to new things. 

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