LEROY MERLIN: BLACK FRIDAY RADIO 2020

For Leroy Merlin's 2020 Black Friday sale, we created a small conceptual campaign that paired the risks of falling objects - as would be found in a warehouse - with the more joyous idea of falling prices. And so, "Beware Falling Prices" was born. 

To launch this concept, a radio ad was recorded. Starring a war-worn floor manager, he recounted the falling of prices from years past; trembling at the rush that was sure to come again. Indeed, the horrors of Black Friday are known only by a brave few. They are the men and women who work in retail, and they have a story to tell.