For the month of March, 2021, Leroy Merlin wished to punt the ease of using their wide selection of DIY essentials to everyday South Africans who may, understandably, be a little intimidated by the idea of home repair.
RADIO
Our position is, of course, that handling home touch ups is heroic; building is for the brave - but with our range, you're signing up for a victorious the third act. As such, we felt it appropriate to employ the use of an 80's Action Movie pastiche. The aim was to communicate our audience (in a somewhat tongue-in-cheek manner) that Leroy Merlin arms you to for your own grand finale.
We'll make you your property's protagonist: A hero of the home front.
