BILIBILI WORLD is a large-scale offline comic exhibition held by bilibili. It is an e-sports stage event with the theme of < 高能电子厂>. It is intended to provide e-sports enthusiasts with a comprehensive game exhibition area that can be participated and watched.

KEY-COLOUR Design was responsible for the overall visual design of the e-sports stage and offline experience area "E-sports Academy" at this event. The scope of design involved includes: the design of the KV and extension, live packaging and other activities throughout the day process, as well as online publicity and offline peripheral/material design work.

In this issue, we will analyze in detail the design process of each link of this event from creativity to landing, Subscribe to us and learn more.

Art director:Hans

Visual producer:灰

KV design：卡昂卡昂
Visual design:七、婧酱、李太阳

3D/Dynamic Vision：纳尔哒哒