Brand identity for LOKK
Client: LOKK
Identity: Asya Gladkova
Photo: LOKK
LOKK is a private equestrian club in Moscow, Russia. It offers horse rides, swimming with horse and things for family time. It's not just usual equestrian club, it's a club for friends.
Inspired by well-known masterpiece "Bathing a red horse", Russian artist Petrov-Vodkin we create Red Horse, the main hero of the brand. The brand’s personality maintains contrasts from shapes, typography, and colors that creates a luxury style.
