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REATAIL EXPERIENCE DESIGN - FordHub NYC Aggregated Art

FordHub Aggregate Art Interaction
Knowing that visitors to the Hub loved to give feedback, we created a tactile
experience that invited people to share what they want for the future of mobility. 

This installation would become a live exercise in data visualization and represent the thoughts and feelings of those interacting with the space.

Using blank canvases and colored string because of it's inherent qualities as an approachable lo-fi medium, visitors complete a sentence about where they want to go in the future and how they want to get there.
The back panels of the display will feature specific responses to “How do you see the future?” to entice visitors to add their own answers.

These worked as out-of-home media used in the Oculus to draw visitors to the Ford Hub.
REATAIL EXPERIENCE DESIGN - FordHub NYC Aggregated Art
Published:

REATAIL EXPERIENCE DESIGN - FordHub NYC Aggregated Art

Published:

Creative Fields