Odyssey - Brand Identity
Odyssey is the latest addition to the EG Gold chain. They have been leading the gold, diamond and silver market in Egypt since 1935, aiming to penetrate and lead the antiques industry. The revolutionary experience they offer differentiates them amongst their competitors. Odyssey is not an average antiques showroom but rather a passage through time – a magical time travel experience.
Located in Egypt’s oldest and most beautiful area - Al Korba - Odyssey was established after the passing of Mostafa Nassar, father of the EG Gold chain. The journey started when his sons discovered his long-hidden treasures – an exquisite antique collection. They vowed then to keep his legacy alive allowing others to embark on this treasurable journey that their father had been on for quite a long time, thus founding Odyssey.
Bladesmith’s design team created Odyssey’s identity by shedding light on their eloquent antiques, making Odyssey an experience rather than just an antique house. The logotype communicates Odyssey's historical richness, elegance and sophistication while the use of nude colors speaks for the brand’s articulate antiquity.
A prime brand element used is the sundial, speaking loudly for the unique historic time Odyssey lets you live in. A sundial is an ancient instrument that uses the sun’s movement across the sky and its shadow alignment with different hour-lines to tell time. Being a sole part of the brand’s identity, the sundial poses as a symbol of change, history and Nassar's everlasting legacy. In that sense, Odyssey is a wandering journey, but with the sundial, Odyssey is a wandering journey through time.
