As a team, we are asked to reimagine Walgreens and develop a store brand, endorsed brand, and private label brands. Walgreens has been around for almost 100 years, and not a lot of companies can say that, but the question is: What if Walgreens wants to compete with Target?
In our research, we found out that a man named Ivar "Pop" Coulson, who worked in Walgreens, invented the original malt milkshakes. We saw this as a very unique selling point and developed it into one of our private label brands. Pop Coulson is for the young and old. It brings back nostalgic treats that brings everyone together, no matter how old they are.
