PROJECT: ROASTERS / 2021
Branding & packaging
-
-
Founded in 2012, Roasters mission was to provide locally roasted fresh coffee bean to ensure a quality cuppa.
The new identity introduces a modern minimalist impresson- clean typography, simple shape & lines throughout the graphic system. As the cafe was located at the retail shop, a clean and bright look will help the cafe noticeble from the far and attract the walker to visit. Two overlapping oval shapes was applied throughout the entire graphic system in order to create a sense of coffee bean’s movement and dynamism during roastering process. The visual appear to be aimless making the composition of the shape designed in different way and angle, provide the feeling of the roastering process is happening every moment, embodies Roasters offer the guest only the freshest coffee bean and cuppa.
- Thank you -
Font credit: Pangram Pangram
