Branding for "Destino Querétaro" a local agency to promote the tourism in the city of Querétaro, México.
Despite being a quite simple identity, what I wanted to show here was the path before the final result, because sometimes those ideas born in the brief process deserve a little spotlight.
Those first ideas involved two of the most iconic elements of the city, the "Peña de Bernal" the third largest monolith in the world; and the architecture of their churches and temples in the downtown of the city.
Since they only got developed until the first checkout, they might not be perfect, but I like how they turned out.
thanks for watching!
