Cafe Gluck
Designing a brand identity for a Cafe Gluck. A cafe that full of joy and happiness. Gluck means “happiness” in German, which is easily represent a smiley face in letter U. The brand target are in a range between 16 - 25, so using fresh and bright colors would be the best choice to attract young adult. The cafe is decorated with a mural wall painting of organic elements where teenager can come and get a nice photo for their social media. Cafe Gluck also have an art event from time to time including indie music event and artsy hand crafted event.
