LISTERINE - Intergrated Campaign
Listerine, unlike brushing your teeth and flossing, cleans your entire mouth.
So, in theory, it “cleans a dirty mouth 100%”.
PRINT
AMBIENT
Stickers will be placed over any vandalism containing harsh language.
Revearse graffiti will also be done where applicable.
ONLINE
Listerine's online twitter account will tweet insults that don't contain any harsh language.
The account will be notified when anyone tweets using a curse word and will repond to the tweet replacing the curse word with a more appriate word, accompanied by a link to the TVC on youtube.
The account will be notified when anyone tweets using a curse word and will repond to the tweet replacing the curse word with a more appriate word, accompanied by a link to the TVC on youtube.
TVC
Music: Edith Piaf - Non, je ne regrette rien
