Client
MTA is a store where you are always ready to help with equipment. Choose where it is more convenient for you: online on mta.ua or offline in one of 19 stores in Kyiv, Lviv or Chernivtsi.
We took and rebranded the MTA according to all the canons: we did a competitive analysis, came up with a new slogan, updated the identity and developed a whole design system for online and offline communications.
Let's see what happened?
Let's get acquainted, this is the Assistant, the main character of the MTA brand. He rummages in gadgets and is always ready to help. The assistant lives in the world of technology. He is a friendly expert and resourceful experimenter who helps customers make friends with technology – highlights the right product, updates, offers, shows the strengths and weaknesses, tells you how to find the best price.
The assistant represents the consultants of the store, where everyone is a faithful friend who will tell and show everything. We revealed this sincerity and friendliness in the slogan "We are friends with technology". Because technology is the language of our friendship. Because technology is our common interest. Because technology is, after all, a way to become good friends!
The logo has also been updated – now it consists of a sign and a unique font. The assistant is happy!
To make the communication of our brand character more lively, we drew for him a series of emotions that help to communicate messages.
Icons
Bright pixel icons emphasize the idea of the brand and make it more fan-friendly, playful, enjoyable.
Price tags
We've updated the basic blue color of the MTA and added some accent colors for price tags, icons, and various tips. They can change their position, fly in the air or flicker – adaptive price tags are not very obedient.
