Spotted
Logo design - Brand identity - // 2021
Logo design and brand identity for Spotted; a brand that provides sportswear to their customers. It'll be launched in Reyad / Saudi Arabia. The aim was to design a professional brand identity with a modern, minimalist, and memorable look & feel. What differentiates Spotted from other sportswear brands is their aim to produce eco-friendly products that contributes in environment sustainability. Spotted uses high quality fabrics that are 100% degradable and recyclable.
Logo concept
This logo is inspired by the flexibility of the fabrics and textures of the brand. the stretchiness of the sportswear is an important attribute that adds to the brand's values. Spotted makes sure to manufacture high quality and eco-friendly fabrics, that are recyclable and degradable. Stretching exercise and resistance bands emphasize the inspiration behind the structure of the logo mark.
