The biggest challenge for the design is to layout information in a narrow box that will be viewed vertically through scrolling on a mobile screen.
My solution is to combine similar information within the same hierarchy and use design consistency i.e. color and blocks to group and divide them.
Website strikes for a "professional", "modern", "bold", "artsy" look.
In order to maintain the same branding language throughout all medium, blocks, sans serif, and high contrast color are introduced.
Design aims to provide intuitive navigation and direct usability to potential clients.
For example, Logo on the right top corner is a direct link to course page.
Secondary navigation menu is applied on "Apply for School" page so users can simply read the menu and jump to what they look for.
Website makes use of blocks to group and divide information.
Similar design methods are applied on the booklet, flyers, banners, and posters.
Whitespace, blocks, high contrast color are used for branding consistency and readability. Graphic elements like blocks and geometric shapes are repeated.
