Bendigo Bank - Direct Mail Die-Cut DL
Problem
Bendigo Bank wanted to develop a creative way to advertise their Home Loans (within the surrounding suburbs of Homebush) using a DL to be hand-delivered within this area.
Problem
Bendigo Bank wanted to develop a creative way to advertise their Home Loans (within the surrounding suburbs of Homebush) using a DL to be hand-delivered within this area.
Solution
To make the DL stand out amongst the numerous advertising material delivered, I placed the information about the Bendigo Bank home loan in a die-cut shape of a house. And the bottom half of the DL represented the key to their new home.
To make the DL stand out amongst the numerous advertising material delivered, I placed the information about the Bendigo Bank home loan in a die-cut shape of a house. And the bottom half of the DL represented the key to their new home.
To further enhance this idea, we used the heading "Unlock Bendigo Home Loans and save" and included
the client's logo on the opposite side, reminding the viewer that their new home is possible through
Bendigo Bank.
Below: Front and back of the finished die-cut DL direct mail.
