Lord Luthier specializes in handcrafted guitars built with techniques used by generations of craftsmen before him. Designed by Alex Lord in Encinitas, California, each piece is a special combination of Alex’s skill and acknowledgement to the master guitar makers that came before. In this rebrand, it was important to keep the classic style of the guitar label while making it contemporary and symbolic to Alex’s journey, a brand that conveys authenticity and quality. One-of-a-kind watercolors were painted on certain labels, never the same as the next, making each guitar that much more unique.
Brand Identity, Illustration, Collateral,
Label Design
