Knife packaging design
Brand: «Abnormal»
Product: knives
Art-direction: Olga Prokhorova
CGI: Dmitriy Saveliev
Razors, scissors, knives — all these objects cause us a latent fear. We don't think about it, but the feeling of danger remains. Even when you are just choosing a vegetable peeler or a nail stick in the supermarket. It was on this feature of knives that I created the design idea. It's a household item on one hand, but also something intimidating at the same time.
The packaging consists of a cardboard box and a clear plastic cover on top. The plastic part is printed with stylized images from popular movies where knives were present in the narrative. The image is printed in a way that resembles a reflection in the surface of the knife.
I would like the buyer to understand that this design is just a game. He can take the plastic wrap off or leave it on.
