ONE VACCINE CLOSER was a group project between myself and three other classmates. We were tasked into creating four mediums of advertising: a mailer, a billboard, a social media animation and a web banner.
The inside and outside of the mailer. (Marianne Delgado & Caleb Buckler)
Billboard (Brianna Duncan)
Web banner (Brianna Duncan)
Social media animation (Nikki Reid)
The aesthetic of our campaign was decided by a voting system. We would bring all of our ideas together on a Google Slides document and then discuss why some things might or might not work. Our group kept communication through Zoom, GroupMe, and a Google Slides document to organize all of our thoughts into one place. We constantly kept tabs on each other to keep everybody's work at a consistent quality level.
We divided the work: interior of the mailer, exterior of the mailer, web banner + billboard, social media animation. My responsibility was the mailer with another classmate. Caleb and I cooperated closer due to the mailer being one cohesive item. I was also tasked with taking half of photos to be used for this project.
Shown is the portion of my process work.
Second-phase mockups in InDesign
Early mockups of other mediums
