NU'BLU
Branding and visual identity, 2021
Client: Nublu CLT Ltd.
We took responsibility for the brand identity of Nublu CLT Ltd., a company specialized on CLT (Cross Laminated Timber).
CLT is a versatilely utilizable type of building technology that uses solid wood panels that are layered on top of each other and are glued together. The whole process of manufacturing, production and wood farming is organic and environmentally friendly. When defining the character of the brand, formulating the message, and naming the company, these aspects were essential. Based on the thought of representing clear, sustainable and innovative values, we created the promotional material, the website and the brand's animated appearance as well.
The organic patterns of the image visualize the natural layers of CLT's elements. The emphatic blue colour along with the minimalist font implies professionalism and a progressive mentality at the same time. We established a close connection with economist Gunter Pauli's approach of the so-called "blue" economy that develops former, green ecological plans with its forward-thinking approach, meant to reach innovative goals.
Photos of construction: Nublu CLT Ltd.
Studio photos: Faraway Studio
